Paul Roeder

Hallo, I’m a German designer working on digital products, services and platforms in Europe and East Africa.

During my studies of Interface Design in Potsdam, I prototyped systems, platforms, hardware, and internalized service and business design methods. My most favorite design project so far has been “Müllernte” (German for “Litter Harvesting”). Our team applied lean startup principles on a neighborhood’s littering problem and organized a series of events, which resulted in speed dating sessions for local singles who got to know each other while cleaning public spaces.

As a freelancer, I designed digital products for German corporations, agencies and startups. Previously, I worked for the infrastructure company InspiraFarms in Berlin, where we built an IoT cloud platform for their cold rooms projects across Africa.

Due to my interest in user-centered design of connected hardware and AI, I became a Designer in Residence at SZOIL, an innovation lab in “China’s Silicon Valley of Hardware”.

The work at InspiraFarms and projects at SZOIL have drawn my attention to Kenya. On top of being warm and beautiful, the country has a leading startup and innovation ecosystem in Africa.

For my personal ventures, I’m currently exploring supply chain software for exporting agribusinesses, as well as long-distance carpooling.

Also, I’m looking for projects with European and Kenyan companies who wish to enter growing markets across Africa and vice versa. I see a massive opportunity, especially for B2B solutions that increase operational efficiency or provide cost-efficient digital infrastructure. However, well-executed design and user research must be the first step to succeed in any continent.


I’m looking forward to your E-Mail and to get connected! 🤠