Paul Roeder

I’m a German designer, developer and startup founder living in Nairobi.

I studied Interface Design at FH Potsdam and worked for German corporates and agencies before exploring AI and IoT in China. I designed a remote cold-room monitoring system for export farms, which eventually brought me to Kenya.

In 2020, I founded Design Driven Ventures and developed Flashout, a youth engagement app for learning and development initiatives. It now has over half a million users across 10 African countries.

In 2024, I launched ProductCoral to create AI-powered market intelligence and digital commerce solutions for consumer brands in Africa.

My hobbies are mountains, ultra running, baking and traveling.